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Exploring OpenAI Custom GPTs

Sam Altman on Stage introducing custom GPTs

During its first inaugural DevDay, OpenAI revealed and demonstrated custom GPTs, a platform that allows individuals and businesses to create custom versions of their ChatGPT model. In a nutshell, custom GPTs allow you to create your own pre-prompted chatbots that are purpose built with your instructions and even data. What is a Custom GPT? Previously, […]

Finding Your Brand Voice: Insights from the World’s Most Recognizable Brands

A brand voice isn’t merely about the phrases used in an advertisement or the style of your website copy. It’s an embodiment of a company’s ethos, values, and vision. Every social media post, customer service reply, and product description becomes a reflection of this voice. It’s how a brand consistently expresses itself, shaping its character […]

How to Write a Client Case Study that Focuses on Results

Bakery office with business women talking together

A customer case study is a powerful tool that can showcase your product or service’s effectiveness and reinforce your brand’s trustworthiness. It is an opportunity to highlight real-world success stories and amplify your customer’s voice to prospective clients. But what makes an excellent case study, and how do you go about writing one? This article […]

Why Does ChatGPT Forget the Conversation?

The world of chatbots and artificial intelligence continues to evolve, and with that comes a series of intricate processes to understand. One such process is how language models, like ChatGPT, retain and process chat memories. This article will delve into the way Large Language Models (LLM) manage memory, particularly focusing on token limitations. Contextual Memory […]

How Does ChatGPT Work? Word by Word

At first glance, ChatGPT seems like magic. You type a prompt, and it responds with eerily human-like text. But under the hood, ChatGPT isn’t mystical at all—just a clever combination of some powerful but relatively simple ingredients.  How does ChatGPT (and other LLM’s like it) work? It Starts With Data, Lots of Data Like a […]

AI, Creativity and Copyright.

Who is the author? It is no surprise that using AI in creative work raises questions about the nature of authorship and originality.   Critics often argue that AI’s outputs are generic, as they draw from existing popular trends and data. The result is a deluge of art that resides within the uncanny valley — not […]

Lost in The Electric Dream: A Poem About AI Written by AI.

A robot sits writing at a desk

In our journey to understand artificial intelligence’s role in crafting art, let’s turn our attention to “The Electric Dream”.  This poem was written generated by AI, specifically the Large Language model known as GPT-4. And though this artificial poet doesn’t partake in the human condition, it weaves a narrative that prompts us, the human audience, […]

Balancing Brand Voice Consistency and Local Savvy

A man balancing on a tight rope.

Maintaining a steady, cohesive brand voice across multiple platforms plays an instrumental role in the identity, credibility, and recognition of your brand. However, balancing this consistency with the value of local knowledge in widely dispersed organizations brings unique challenges and opportunities. Brand Voice: A Key to Trust and Recognition A uniform brand voice does more […]

An Introduction to ChatGPT for Writers: Maximizing Your Creative Potential

ChatGPT, developed by OpenAI, is a language model based on the GPT-4 architecture. It’s a powerful tool that can generate coherent and contextually relevant sentences in response to a given prompt. Since its introduction, it has been utilized in various applications, ranging from drafting emails to writing essays, and it can be an exceptional asset […]

60 Words You Can Use to Describe Tone of Voice

Businesswoman typing on laptop

Tone refers to the attitude, emotion, or style expressed by the author towards the subject matter and the audience. It encompasses the overall mood, atmosphere, and intention that the writer conveys through their choice of words, sentence structure, and stylistic devices. The tone can influence how readers perceive the content and the emotional response it […]

Style vs. Tone: What’s the Difference?

Vintage writer's desk

While these terms are often used interchangeably, they refer to distinct aspects of writing. This article will explore the differences between writing style and tone of voice, providing helpful examples to illustrate each concept.