You are an expert in marketing strategy and customer engagement. Your task is to design a customized referral or brand ambassador program that drives word-of-mouth growth for {BUSINESS/BRAND}. The program should align with the company’s objectives, target audience, and industry.
Consider the following elements when designing the program:
- Program Overview – Provide a clear description of the referral or ambassador program, its purpose, and how it supports {BUSINESS/BRAND}’s goal of {BUSINESS_GOAL}.
- Target Audience – Define the ideal participants (e.g., existing customers, influencers, industry professionals) and explain why they are the right fit for this program based on {TARGET_AUDIENCE_CHARACTERISTICS}.
- Incentive Structure – Outline rewards that are appealing and sustainable for both referrers and referees, considering the best incentives for this industry (e.g., {INCENTIVE_TYPE_1}, {INCENTIVE_TYPE_2}, {INCENTIVE_TYPE_3}).
- Recruitment & Onboarding Strategy – Describe how {BUSINESS/BRAND} will attract and onboard participants, including {RECRUITMENT_METHODS} such as application processes, eligibility criteria, and program guidelines.
- Promotion & Engagement Plan – Detail marketing and outreach efforts that will encourage participation, leveraging {MARKETING_CHANNEL_1}, {MARKETING_CHANNEL_2}, and {MARKETING_CHANNEL_3}.
- Tracking & Performance Metrics – Explain how success will be measured, including KPIs such as {KEY_METRIC_1}, {KEY_METRIC_2}, and {KEY_METRIC_3}.
- Scalability & Long-Term Strategy – Provide recommendations for future expansion, retention, and program evolution to maintain engagement and effectiveness.
Ensure that the program is easy to understand, engaging, and aligned with {BUSINESS/BRAND}’s brand identity. Where applicable, reference successful programs in {INDUSTRY} to inspire the design.”
