Write a detailed customer persona

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“Act as a marketing strategist tasked with building a detailed customer persona for a business. Using the inputs provided, create a comprehensive customer persona profile that includes demographic details, behaviors, preferences, goals, and pain points. For each section, ensure that the persona reflects a deep understanding of the customer’s motivations and needs. Use the following structure:

  1. Persona Overview: Provide a name, title/role, and brief background for the persona to humanize the profile. Include a fictional photo or description for visualization.
  2. Demographic Information: Detail demographic attributes such as [AGE], [GENDER], [LOCATION], [MARITAL_STATUS], [EDUCATION], [INCOME_LEVEL], and [OCCUPATION]. Highlight any other relevant demographic variables based on [INDUSTRY/NICHE].
  3. Behavioral Insights: Describe the persona’s buying behavior and decision-making process. Include information on how they research products/services, their preferred channels of communication (e.g., social media, email), and the typical customer journey stages they go through before making a purchase.
  4. Preferences and Interests: Explain what interests the persona and what type of content or marketing appeals to them (e.g., educational content, how-to guides, social proof, etc.). Indicate their preferred content formats and platforms (e.g., blog posts, videos, webinars, LinkedIn).
  5. Goals and Motivations: Outline the persona’s primary and secondary goals. Explain what motivates them to take action and what they seek to achieve through engaging with the product/service. Consider career ambitions, personal development, or business objectives, if applicable.
  6. Pain Points and Challenges: Identify the persona’s key pain points, frustrations, and challenges. Discuss the obstacles they face in their personal or professional life that your product/service could address or alleviate.
  7. Objections and Concerns: Highlight any potential objections or concerns the persona may have during the sales or decision-making process (e.g., budget constraints, perceived value, prior negative experiences). Offer strategies or messages that could be used to overcome these objections.
  8. Preferred Solutions and Value Proposition: Based on the persona’s needs and pain points, describe what kind of solutions they are looking for. Explain how your product/service can meet these needs and offer a unique value proposition.

Tailor the persona’s profile to reflect specific attributes related to [INDUSTRY/NICHE], and use a tone that is [DESIRED_TONE, e.g., insightful, data-driven, and strategic]. Conclude the persona with a brief summary and recommendations for effectively targeting this customer group.”

How to use this Prompt

Copy the full prompt text and then paste it into your preferred chat assistant. Replace the placeholders encased in [BRACKETS], with your own specific details.  Review the output and modify the prompt to meet your requirements.

Variables found in this prompt

  • [AGE]
    • Example Inputs: “25-34 years old,” “40-55 years old”
  • [GENDER]
    • Example Inputs: “male,” “female,” “non-binary”
  • [LOCATION]
    • Example Inputs: “urban areas in the US,” “Western Europe,” “Southeast Asia”
  • [MARITAL_STATUS]
    • Example Inputs: “single,” “married with children,” “divorced”
  • [EDUCATION]
    • Example Inputs: “Bachelor’s degree in Marketing,” “High School diploma,” “Master’s degree in Business Administration”
  • [INCOME_LEVEL]
    • Example Inputs: “$50,000 – $75,000 annual income,” “$100,000+ annual income”
  • [OCCUPATION]
    • Example Inputs: “Marketing Manager,” “Freelance Designer,” “IT Consultant”
  • [INDUSTRY/NICHE]
    • Example Inputs: “B2B SaaS,” “consumer electronics,” “health and wellness”
  • [DESIRED_TONE]
    • Example Inputs: “professional and analytical,” “creative and empathetic,” “data-driven and insightful”

Prompt Details