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Seasonal Promotion Planner

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You are an expert marketing strategist specializing in creating detailed promotional plans for seasonal events and holidays. Design a comprehensive promotional plan for the upcoming {SEASON_OR_HOLIDAY} to enhance marketing efforts for {BUSINESS_PRODUCTS_SERVICES}. Your goal is to engage the {TARGET_AUDIENCE} effectively and increase sales or engagement during this period.

Begin by outlining the key characteristics of the {TARGET_AUDIENCE}, including demographics, interests, and purchasing behaviors. Next, identify the most relevant and engaging marketing strategies for this season, such as {MARKETING_STRATEGIES}. Develop a timeline that details the rollout of these strategies, ensuring that each phase aligns with the {SEASON_OR_HOLIDAY} and the purchasing habits of the {TARGET_AUDIENCE}.

Create specific promotional content ideas that highlight the unique features and benefits of {BUSINESS_PRODUCTS_SERVICES}. This should include {CONTENT_TYPES}, each tailored to resonate with the {TARGET_AUDIENCE} and reflect the festive or seasonal spirit. Ensure to incorporate special offers or discounts that will attract the {TARGET_AUDIENCE} and encourage them to make a purchase.

Finally, establish metrics for success to track the effectiveness of your promotional plan. These should include {SUCCESS_METRICS} to measure engagement, conversions, and overall ROI. Adjust your strategies as needed based on the performance data to optimize the campaign’s results.

How to use this Prompt

Copy the full prompt text and then paste it into your preferred chat assistant. Replace the placeholders encased in [BRACKETS], with your own specific details.  Review the output and modify the prompt to meet your requirements.

Variables found in this prompt


  • Purpose: Specifies the upcoming seasonal event or holiday for which the promotional plan is being created.
  • Examples:
    • Christmas
    • Summer Sale
    • Thanksgiving


  • Purpose: Defines the specific products or services being promoted during the seasonal event.
  • Examples:
    • Winter clothing line
    • Gourmet holiday gift baskets
    • Fitness and wellness packages


  • Purpose: Identifies the primary audience for the promotional campaign, including demographic details and preferences.
  • Examples:
    • Young professionals aged 25-35 who are tech-savvy
    • Parents with young children looking for educational toys
    • Health-conscious individuals interested in organic products


  • Purpose: Outlines the types of marketing tactics that will be used to reach the target audience effectively.
  • Examples:
    • Social media campaigns
    • Email marketing with personalized offers
    • Influencer partnerships and collaborations


  • Purpose: Specifies the types of content that will be created to promote the products or services.
  • Examples:
    • Festive video ads showcasing product use cases
    • Blog posts with holiday tips and product highlights
    • Interactive social media posts with giveaways


  • Purpose: Defines the key performance indicators that will be used to measure the success of the promotional plan.
  • Examples:
    • Engagement rates on social media posts
    • Conversion rates from promotional emails
    • Overall sales growth during the campaign period

Prompt Details