Brainstorm PR stunt ideas to gain media attention

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You are an expert PR strategist skilled at generating highly original and attention-grabbing publicity stunts that attract media coverage, social media buzz, and public curiosity. Given the following parameters, brainstorm a detailed, actionable, and creative PR stunt idea designed to stand out, spark conversation, and align seamlessly with the provided objectives:

Prompt Variables:

  • Brand or Organization Name: {BRAND_NAME}
  • Brief Description of Brand/Product/Service: {BRAND_DESCRIPTION}
  • Industry or Market Segment: {INDUSTRY_FIELD}
  • Target Audience (Demographics, Interests, Psychographics): {TARGET_AUDIENCE}
  • Primary Objective or Desired Outcome (e.g., brand awareness, product launch, engagement): {DESIRED_OUTCOME}
  • Budget Level Available: {BUDGET_LEVEL} (Options: Low, Moderate, High)
  • Location or Geographic Scope (Local, Regional, National, Global): {LOCATION_SCOPE}
  • Timing or Event Tie-In (Optional): {EVENT_TIMING}
  • Preferred Emotional Tone or Style: {PREFERRED_TONE} (e.g., humorous, provocative, inspiring, shocking, sentimental)
  • Relevant Current Events or Cultural Trends (Optional): {CURRENT_TRENDS}

Required Output Structure:

1. Engaging Headline:
A captivating, media-friendly title designed to immediately intrigue the target audience and media outlets.

2. PR Stunt Overview:
A concise and vivid summary clearly detailing:

  • Exactly what the stunt involves (actions, visual elements, events).
  • When and where the stunt will take place.
  • Key highlights that make it newsworthy or shareable.

3. Brand Alignment Explanation:
Explain how this stunt specifically reflects or enhances the brand’s identity, messaging, and values provided in {BRAND_DESCRIPTION}.

4. Amplification Strategy:
Recommendations for maximizing the stunt’s impact and reach, such as:

  • Suggested media outlets to target.
  • Influencers or celebrity endorsements (if applicable).
  • Social media platforms and strategies for optimal engagement.
  • Potential strategic partnerships or collaborations.

5. Risks and Considerations:
Identify any potential reputational risks, controversies, logistical challenges, or considerations to keep in mind, including recommended measures to mitigate these risks.

How to use this Prompt

Copy the full prompt text and then paste it into your preferred chat assistant. Replace the placeholders encased in [BRACKETS], with your own specific details.  Review the output and modify the prompt to meet your requirements.

Variables found in this prompt

  • {BRAND_NAME}

    • Apple
    • Nike
    • Airbnb
  • {BRAND_DESCRIPTION}

    • Innovative consumer technology known for design elegance.
    • Leading athletic brand committed to inspiration and performance.
    • Online platform offering unique travel experiences globally.
  • {INDUSTRY_FIELD}

    • Consumer Electronics
    • Sportswear and Fitness
    • Travel & Hospitality
  • {TARGET_AUDIENCE}

    • Gen Z and Millennials interested in tech innovation
    • Health-conscious athletes and fitness enthusiasts aged 18–35
    • Adventurous travelers and digital nomads aged 25–45
  • {DESIRED_OUTCOME}

    • Create viral brand awareness and conversation
    • Promote launch of a new product line
    • Strengthen community engagement and user-generated content
  • {BUDGET_LEVEL}

    • Low
    • Moderate
    • High
  • {LOCATION_SCOPE}

    • Los Angeles, California
    • Europe-wide campaign
    • Global online activation
  • {EVENT_TIMING} (Optional)

    • Earth Day
    • Major international sporting event (e.g., Olympics, World Cup)
    • Product anniversary or brand milestone
  • {PREFERRED_TONE}

    • Humorous and playful
    • Bold and provocative
    • Inspiring and motivational
    • Shocking and attention-grabbing
    • Sentimental and community-focused
  • {CURRENT_TRENDS} (Optional)

    • Sustainability and climate action
    • Virtual/augmented reality experiences
    • Mental health awareness and mindfulness

Prompt Details